Chapter 12
Every corporation WILL experience a crisis it’s just matter of WHEN.
“Whether a company survives a crisis with its reputation, operations, and financial condition intact is determined less by the severity of the crisis––the underlying event –– than by the timeliness and quality of its response to the crisis.”
A checklist to prepare for crisis…
- Know what a crisis is.
- Develop a plan for when a crisis hit
- Delegate who is responsible when a crisis strikes
- Control the agenda
- Develop messages with a goal in mind
- Understand your stakeholders
Source : Reputation Management
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The fact that a crisis situation is most likely going to happen is so true. Every PR professional that I have talk to has told that crisis will happen, but it’s important how you deal with them. I think preparation is key in these situations and I like the tips that you give in your post. I think it so important, like you said, to know what a crisis is. I also think that your point on controlling the agenda is very important becasue if you don’t control it and outside source probably will. Overall great post. I enjoyed reading it.