TOW Chapter 14

Social Media Video

I picked this video to describe me because I feel as an upcoming PR Professional we are faced with so many social media outlets that sometimes it’s hard to keep up with it all.  PR professionals must now be educated on all of these outlets so that they can incorporate them within their career.  Social media is becoming the new way of advertising and the new way of relaying information to the public.  I found this video very informative as well as eye-opening.  It’s crazy how fast the social media craze developed and how many people it has affected.

Guest Blogging

Blogging is a community in a sense and a place where people can share and give advice to each other.  This week’s topic of the week is to host a guest blog post through my blog.  My guest blogger is Mikelle Liette, she is a PR student who is sure to be successful in the career path that she chooses to take.  If you haven’t checked out her blog yet you should, Inside the World of Public Relations.

Her is one of her post on Twitter was very informative see below…

I joined the world of twitter in 2007, but I will be honest and say that I have not been a faithful tweeter. I began this journey into the world of twitter when I was attending Clearwater Masters Commission. I mainly used it as a way to keep in touch with all the other students that were doing the program with me. I didn’t follow any professionals. Basically, it was a mobile form of Facebook, in my eyes. I slowly began to fade out my use of twitter as the year continued, and then in May I altogether stopped tweeting.

Although I stopped tweeting, I still kept my twitter name, and occasionally would check out what was going on in the twitter world. Then, last spring, in 2010 I began to venture back into the world of twitter as I realized how professional tweeting had become, and I found that I could stay updated on current events through twitter. This challenged me to step out of my little social networking comfort zone, and to begin using twitter for more than just my social life, but for real topics that other people cared about.

Barbara Nixon has given me a great amount of people to follow on twitter that will be very useful for many different things. Through this experience of twitter I have found the importance of understanding the direction in which our world is heading. Everyday people are getting connections for internships and job opportunities, simply through twitter. I have begun to understand the value of building up an honorable profile on twitter. There are several opportunities available, and the people who are able to benefit from these opportunities are ones who have connections. Who knows whom you might find out about on twitter? To me, it is worth using simply for that reason.

I am still learning about what to tweet about, and I am by no means a pro at this yet. However, I am trying out this thing, and I am going to see where it leads me.

So experience this world of twitter, see what you think, and begin making connections that you never thought possible!

Follow me on twitter!!!

Corporate Responsibility

Chapter 13

Corporate Responsibility is used to describe a companies corporate initiatives ranging from philanthropy, to legal compliance, to social and environmental programs.

Ways to effectively communicate corporate responsibility :

• Demonstrate responsibility/ don’t assert it
• Get the facts
• Engage critics
• Earn credibility
• Define the companies “sphere of influence”
• Connect to business strategy
•  Be transparent

Source : Reputation Management

 

 

Stats?!?

Topic of the Week 12

All about Stats…

Many WordPress users don’t realize all of the features that this free social networking site has to offer.  One of the things that have I became more aware of after using this site for a while is the “Stats” feature.  You can go into your personal dashboard within your page and find a chart that will provide you with a lot of useful information.

How could it benefit you?

One of the things that the stats page can tell you is what post was the most popular in the past week, how many people visited your page in a day and if you monitor it frequently you can begin to tell what works to drive people to your site.  This feature also keeps track of the amount of people viewing your blog and what day out of the last week had the most traffic.  This portion of the blog can also inform you of how many “click throughs” have been performed throughout your site each day. 

As a PR practitioner it is important to know how the public is getting their information so that you can relay the information to them effectively.  The stats page can be useful for a PR practitioner because it can help to evaluate what topics people are interested in and what kinds of things get the most hits.  If you haven’t checked out this feature on WordPress yet, give it a try to see how this information could benefit you!